Our Work With Helen Joy Butler
Category:
Promotional Video Content
Client:
Helen Joy Butler
Date Released:
September, 2018
Earlier this year I made a business decision to have professional videos created. As an Elemental Space Clearing® Practitioner I found I was explaining to my clients and other business professionals what my work ‘looked’ like, but I felt that there was a disconnect between the process I use and how it was being received. The only way I knew how to remedy this was to have professional videos created which would share the depth of my work more fully.
Sarah is so friendly, so lovely, so kind and generous. She made the entire videoing experience smooth and easy, right from the word go. I loved how Sarah interviewed me as part of the planning process, to get a deeper feeling of me and my business, so she could create the videos she knew would help my business sing.
The filming itself was seamless, professional and, importantly, heaps of fun! By the end of our first filming day I was already trying to work out how I could pack Sarah up and take her with me when I next travelled and needed a videographer! I consider Sarah a valuable part of my team now and will definitely be seeking her expert help again in the future.
Helen Joy Butler Educates Clients with a Services Promotional Video Series
The Concept
In today’s digital age, video content has become a powerful tool for businesses looking to connect with customers and showcase their services. Earlier this year, I had the pleasure of connecting with Helen through an online community. Helen, a seasoned practitioner in the field of Elemental Space Clearing, was looking to create a Services Promotional Video Series to educate her customers about her unique offerings and differentiate herself from other practitioners in her field. As we delved deeper into her business goals and target audience, it became clear that a Services Promotional Video Series would be the perfect solution to help her explain the nuances of her service and how it can help women sell their homes. Through our collaboration, we were able to create a series of videos that effectively communicated Helen’s expertise and unique approach to Elemental Space Clearing, helping her to stand out in a crowded market and attract the attention of potential clients.
What is a Services Promotional Video Series
A services promotional video series is a collection of videos that are used to promote a particular service or group of services offered by a company. These videos are typically used as a marketing tool to showcase the features and benefits of the services, and to generate interest among potential customers. The videos can be used to introduce a new service, promote a service that is being featured, and to generate leads for the company.
A services promotional video series can be structured in a variety of ways, such as:
Overview videos: Provide an overview of the services offered by the company, including key features and benefits.
Case studies: Showcase the results that a company or its clients have achieved by using the services.
Testimonials: Include testimonials from existing customers or industry experts in the video to provide third-party validation of the services.
How-to guides: Provide step-by-step instructions on how to use the services.
Animated explainer videos: Use animation to explain complex concepts or services in an easy-to-understand way.
Q&A sessions: Host a Q&A session with an expert in the field to answer any questions potential customers may have about the services.
These videos can be shared on various platforms like social media, website, email marketing, and can be used as a part of a marketing strategy to attract and engage potential customers. It can also be used during sales meetings, webinars and other events to showcase the services offered by a company.
How We Helped
To ensure we were on the same page, I started the project by conducting a thorough review of Helen’s website to identify potential topics for her Services Promotional Video Series. After sharing a list of possible ideas with Helen, we discussed her areas of interest and confirmed the key themes she wanted to cover.
The Pre-Production Phase:
As part of my effort to fully understand Helen’s services and target audience, we sat down over a cup of coffee to discuss her business in more detail. I wanted to hear directly from Helen about how she served her clients so that we could make informed decisions about the content and messaging for the videos. To make sure we captured everything we needed from our conversation, we recorded it and had it transcribed so that we could refer back to it throughout the production process. This helped us create the script for each video and ensure that we accurately captured Helen’s expertise and approach to Elemental Space Clearing.
The Production Phase:
Once we had the script formats in place, we scheduled a filming day at Helen’s home. This was the perfect location for the shoot since it was where Helen typically performed her Elemental Space Clearings and felt most comfortable. We opted for an interview-style format to capture Helen’s expertise and insights on each topic. Thanks to the thorough preparation we did during the pre-production stage, the filming session went smoothly and efficiently. Once we had all the interview footage we needed, my team and I returned to Helen’s home to capture the supporting B-Roll footage.
Category:
Promotional Video Content
Client:
Helen Joy Butler
Date Released:
September, 2018
The Post-Production Phase:
After filming was complete, we brought all the footage back to our in-house editing suite. Since we had a clear vision of the content we needed, it was easy to put together the main editorial pieces and then focus on adding the B-Roll footage, music track, and graphics. We made sure to choose the right music and graphics to help convey Helen’s brand and create a cohesive Services Promotional Video Series that would effectively promote her services and showcase her expertise. With minimal tweaking and refining, the videos came together beautifully, and Helen was thrilled with the final results.
The End Result
Project Highlights
- Helen Joy Butler utilised her Services Promotional Video Series to educate and connect with her audience
- Keeping the filming session calm and comfortable allows for the performance to be natural and honest
- This series effectively showcases your services without a pushy hard sell
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