Our Work With The Australian Steel Industry

The Concept

In a time where the world was forced to adapt to the unprecedented challenges posed by the Covid-19 pandemic, the Australian Steel Industry (ASI) found themselves with a unique task. They wanted to create a promotional video that would showcase the steel industry in Australia, its various jobs, and the impact it has on the country’s economy. However, with the lockdown in place, filming new footage seemed impossible. This is where we came in. The ASI contacted us to create a video that would evoke emotions and inspire all Australians to support their industry. With some clever editing skills, the use of video footage provided by various companies in the ASI, an inspiring voice-over script, and the right music track, we were able to create a moving and powerful promotional video for social media. In this blog post, we’ll share how we managed to turn the ASI’s vision into reality, despite the constraints of the pandemic.