Our Work With Velbella's Staff
Category:
Brand Story Videos
Client:
Velbella
Date Released:
January, 2017
Velbella Introduces Customers to
Staff through Meet-The-Team Videos
The Concept
Velbella, led by Lauren Veling, is a familiar name in the makeup industry, known for their exceptional makeup artistry that makes models and real-world people look stunning in front of the camera. We have been fortunate enough to work with Lauren and her team on several projects in the past, and this time around, Lauren approached us to help with a website redesign and rebranding. The goal was to shift the focus from Lauren to the Bride and her team of makeup artists, creating two websites – one dedicated to the Bridal makeup services and the other to the Airbrush Makeup line. To achieve this, we came up with various ideas, including creating Meet-The-Team Videos to introduce Lauren’s talented staff to potential clients. In this blog post, we will delve into the importance of Meet-The-Team Videos and how they can help businesses like Velbella create a personal connection with their clients.
Category:
Brand Story Videos
Client:
Velbella
Date Released:
January, 2017
What Are Meet-The-Team Videos?
Meet-the-team staff introduction videos are a type of video content that businesses can use to introduce their team members to potential customers. These videos typically feature interviews with staff members, showcasing their personalities and expertise, as well as providing a behind-the-scenes look at the business.
There are many benefits to creating meet-the-team videos. For one, they can help to build trust and rapport with potential customers. By introducing the people behind the business, customers can feel more connected to the company and may be more likely to choose them over a competitor.
Meet-the-team videos can also help to showcase a business’s expertise and professionalism. By featuring staff members who are knowledgeable and passionate about their work, a business can position itself as an authority in its field.
Additionally, meet-the-team videos can help to humanise a business. By showing the people behind the brand, customers can see that the business is made up of real people who are passionate about what they do. This can help to create a sense of community and foster loyalty among customers.
Overall, meet-the-team videos are a great way for businesses to showcase their team members and build trust with potential customers. They can help to humanise the brand, position the business as an authority, and create a sense of community among customers.
How We Helped
To kick off our project for Velbella, we began by brainstorming a list of questions that would help us create compelling meet-the-team videos. Lauren Veling, Velbella’s owner, provided us with valuable insights about her team, which we used to shape the questions. After getting her approval, we helped her schedule in times for the team members to come up to the Velbella bridal studio for their interviews.
The Production Phase:
Our company director, Sarah Robinson, was the mastermind behind capturing the perfect vibe for these videos. She created a multi-camera setup that allowed for a more natural and conversational approach. By filming the interviews as conversations between Sarah and the team members, we were able to create a friendly and approachable atmosphere, which was ideal for meet-the-team videos.
Secondary Footage:
After capturing the interview footage, our team joined Velbella at their end-of-year photo shoot training day to gather B-roll footage of Lauren’s team working with brides, showcasing their skills and having fun. This footage complemented the interviews and brought a fresh dimension to the videos. By blending the B-roll footage with the interviews, we were able to create captivating meet-the-team videos that showcased Velbella’s talented staff and their passion for making brides look their best.
The End Result
The success of the meet-the-team videos speaks for itself. Since their launch, they have proven to be a valuable asset for Velbella, attracting more clients and increasing business. Not only have these videos allowed potential brides to become familiar with the talented artists and their personalities, but they have also shown the dedication and passion of the Velbella team. Clients can now see the level of care and attention that goes into every bridal trial and wedding day, which gives them the confidence to trust the team with their special day.
Category:
Brand Story Videos
Client:
Velbella
Date Released:
January, 2017
Additional Benefits
The meet-the-team videos have also allowed Velbella to stand out in a crowded market. With so many makeup artists and beauty salons out there, it can be difficult to differentiate a company. By showcasing the team’s unique personalities and skills, Velbella has set itself apart from the competition and established a strong brand identity. And with the videos available on the website, social media, and other platforms, potential clients can easily access them and get a glimpse into the Velbella experience. Overall, the meet-the-team videos have been a game-changer for Velbella, bringing in more business and establishing a strong brand identity. And with the success of this project, we can’t wait to see what the future holds for Lauren and her talented team.
Project Highlights
- Introduce your customers to your team members with Meet-The-Team Videos
- They build trust and rapport, show professionalism and help customers to feel connected to the company
- These videos can also help to humanise the business
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