Our Work With Sekisui House
Category:
Promotional Video Content
Client:
Sekisui House
Date Released:
March, 2019
Sekisui House Creates Event Social Media Promotional Content
The Concept
The rise of social media has made it easier than ever for businesses to reach their target audience, and the marketing team at Sekisui House understands this well. As a new housing development and shopping centre in Ripley, Ipswich, they recognise the importance of creating engaging content to promote their events and reach out to local residents. That’s where The Video Box comes in. We’ve had the pleasure of working with Sekisui House to create event social media promotional content for two of their recent location openings: Minka Place Community Centre and the first birthday celebration of Ripley Town Centre. Despite the events being different in nature, our approach to creating engaging content was the same for both. Our videos have provided Sekisui House with powerful promotional tools to advertise their events both in-house and online, helping them to connect with their target audience and establish their brand in the community.
Why Promotional Content Works:
In today’s fast-paced world, social media has become an indispensable tool for businesses looking to grow their brand and connect with their target audience. By using video content to promote their events, businesses can create engaging, shareable content that captures the attention of their audience and gets them excited about attending. Whether it’s a product launch, an open house, or a community event, video content can help businesses to generate buzz, increase attendance, and build a loyal following. With event social media promotional content, businesses can showcase the best of what they have to offer and make a lasting impression on their audience, leading to increased brand awareness, customer loyalty, and ultimately, higher revenue.
What Is Event Social Media Promotional Content
Are you planning to promote your upcoming event on social media? Are you looking for ways to create engaging and effective promotional content to reach your target audience? Look no further than video production.
In today’s digital age, video has become one of the most popular and effective ways to engage with your audience and promote your events. By creating compelling video content, you can not only capture your audience’s attention but also create a lasting impression and generate leads for your event.
Here are some tips for creating effective event social media promotional content using video production:
Plan ahead: Before you start filming, plan out your video content and messaging. Identify the key messages you want to communicate and create a storyboard to guide your filming.
Capture the essence of your event: Use video production to capture the essence of your event. Whether it’s the excitement of a launch party or the beauty of a wedding, your video should showcase the unique features and experiences of your event.
Use engaging visuals and audio: Make your video visually appealing by using high-quality visuals and audio. Use dynamic camera angles and lighting to make your video visually stunning. Also, consider using music or voiceover to enhance the mood and tone of your video.
Keep it short and sweet: Attention spans are short, especially on social media. Keep your video content short and sweet, ideally under 2 minutes. This will increase the likelihood that your audience will watch the entire video and engage with your content.
Optimize for social media: When creating event social media promotional content, keep in mind the specific requirements of different social media platforms. For example, Instagram videos should be under 60 seconds, and Facebook videos should be optimized for mobile viewing.
In conclusion, video production is a powerful tool for creating effective event social media promotional content. By planning ahead, capturing the essence of your event, using engaging visuals and audio, keeping your content short and sweet, and optimising for social media, you can create compelling videos that capture your audience’s attention and generate leads for your event.
How We Helped
For the Minka Place Community Centre promotion, The Video Box team went through extensive pre-production preparation to ensure that the video captured the essence of the launch and its impact on the local area. The team coordinated with important local members in leadership roles, which was a challenging task due to the coordination of multiple schedules. However, with our experience and flexibility, we were able to smoothly schedule and conduct interviews with each member. Director Sarah Robinson helped each member feel at ease during the interview, leading to a more natural and conversational style. In addition, our team captured B-roll footage of the local areas around Minka Place, combining both moving and still shots to create a visually dynamic video. Lastly, our team filmed in the new Minka Place Community Centre, which had just finished construction the day before the event. With our professionalism and multiple cameras, we were able to capture and edit the content to deliver the final event social media promotional content for the Sekisui House team to use.
Category:
Promotional Video Content
Client:
Sekisui House
Date Released:
June, 2019
More Promotional Content
A couple of months later, our team was invited to attend the Main Street Festival, the first birthday celebration of Ripley Town Centre, to capture the event as it unfolded. The video was crafted by showcasing the festivities as they happened, allowing for a natural and authentic delivery of the final product. Although the team had to deal with the challenges of working in low light conditions as the sun was setting, there were plenty of events and acts for us to film. Director Sarah Robinson once again played a key role in making the crowd feel comfortable around being on camera, initiating conversations and engaging with children and adults alike. Back in the editing suite, it was easy to piece together the event social media promotional content for the Sekisui House team. Our team provided edited photographs and a short yet captivating video, utilizing a great music track to drive the viewer along and to encapsulate the fun had at the event. Overall, our approach to creating event social media promotional content has proven to be effective, with both the Minka Place Community Centre launch and the Main Street Festival videos showcasing the potential of video content to promote events and engage with local communities.
The End Result
Creating Event Social Media Promotional Content through video is an excellent way to capture the essence of an event, generate leads, and establish trust with the local community. By showcasing the exciting and vibrant atmosphere of an event, businesses can reach a wider audience and increase their chances of attracting potential customers. The Video Box’s collaboration with Sekisui House to create promotional videos for Ripley Town Centre highlights the effectiveness of this strategy. The two videos created by The Video Box were well-received by the local community and provided valuable content for Sekisui House to use in their marketing efforts. As a result, they were able to generate leads, promote their brand, and establish themselves as a reliable and trustworthy member of the community. In conclusion, Event Social Media Promotional Content is a powerful tool that businesses should consider using to increase their visibility and reach.
Project Highlights
- Event Promotional Content is great Social Media content for businesses
- It's a great way to showcase what happened at an event while engaging your audience
- This type of content usually generates comments and engagement online
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