Our Work With Rebecca Johnson
Category:
Promotional Video Content
Client:
Rebecca Johnson
Date Released:
May, 2018
Rebecca Johnson, Author - Sell More Books
Online With Social Media Videos
The Concept
Are you looking for a way to boost your online book sales and increase the excitement around your brand? Look no further than video marketing. Rebecca Johnson, a successful author and Queensland Science Teacher, recently reached out to us for help in promoting her book range and Vet Kits online. Our team was eager to take on the challenge and help Rebecca achieve her goals.
Explainer Videos:
We knew that the key to a successful online campaign was creating compelling content. To showcase Rebecca’s book series and educate her audience on all the available products, we began by creating short, engaging Explainer Videos for each series. These videos not only provided viewers with an overview of the books but also built anticipation for Rebecca’s upcoming Vet Conventions.
Category:
Promotional Video Content
Client:
Rebecca Johnson
Date Released:
May, 2018
Lead Magnet Content:
To increase interest in Rebecca’s Vet Kits and generate more leads, we knew we needed to offer an incentive. That’s why we suggested a give-away promotion, which proved to be a highly effective way to engage with Rebecca’s audience and grow her list. By offering a chance to win one of her Vet Kits, we not only created buzz around her products but also incentivised viewers to take action. With our help, Rebecca was able to create an online campaign that drove traffic to her website, increased her book sales, and generated more excitement around her brand.
How to Sell More Books Online using Video
If you’re looking to sell more books online and increase your reach, consider incorporating video marketing into your strategy. With the right approach, it can help you achieve your goals and reach a wider audience.
Captivating storytelling: Video has the power to capture people’s attention and tell a story in a way that text alone cannot. By creating compelling videos that showcase your book range and capture the essence of your brand, you can engage your audience and create a deeper connection with them.
Increased brand awareness: Video content has the potential to reach a wider audience and increase your brand’s visibility online. By sharing your videos on social media platforms, you can attract new followers and create a buzz around your brand.
Better engagement: Videos are more likely to be shared and engaged with than other types of content, such as blog posts or static images. By creating shareable and engaging video content, you can increase your reach and build a community of loyal fans.
Improved SEO: Videos are known to improve SEO and increase your website’s search engine ranking. By optimizing your video content with relevant keywords and tags, you can attract more traffic to your website and increase your chances of making sales.
Demonstrating your products: Videos provide a powerful tool for demonstrating the value and benefits of your book range and other products. By showcasing your products in action and demonstrating how they can solve a problem or meet a need, you can increase the likelihood of making a sale.
Building credibility: By creating high-quality video content that showcases your expertise and knowledge, you can build trust and credibility with your audience. This can increase the likelihood of people purchasing your books and becoming repeat customers.
Overall, video is a powerful tool for promoting your book range and selling more books online. By creating engaging and informative video content that aligns with your brand and resonates with your target audience, you can increase your visibility, attract new customers, and drive sales.
Category:
Promotional Video Content
Client:
Rebecca Johnson
Date Released:
May, 2018
How We Helped
We began the project by filming eight videos for Rebecca’s online campaign in her beautiful home. With Rebecca’s expert knowledge and experience, the content was easy to create, and we even had the help of an adorable actor, Sierra, to showcase the Vet Kits and appeal to the target market – the dog certainly helped too. Once filming was complete, our team got to work on editing each promotional video, ensuring that they were unique but still aligned with Rebecca’s branding. We added graphic design, titles, audio mixing and mastering, and stock music to create a polished finished product.
Live Events:
Rebecca Johnson also put on Live Workshops at schools around Queensland using the Vet Kits. Rebecca would have the would-be future vets play with their chosen stuffed animals and take them through the vet kit. Rebecca also sold her books at these workshops as well. Rebecca asked us to film one at Grace Lutheran College to send out to future schools and library owners.
Category:
Promotional Video Content
Client:
Rebecca Johnson
Date Released:
August, 2018
Social Media Campaign
Our research had indicated that Rebecca’s target audience was very active on Facebook, so we used this platform as the main staple to promote the videos and sell more books online. However, we also understood that Rebecca had limited time available, so we automated as much of the process as possible while still ensuring that her personality and brand were present in all her communications. This involved building a “Messenger Online Campaign” and boosting her search results with SEO maintenance on her website and YouTube content.
The End Result
Thanks to Rebecca’s existing social fan base and credibility, the initial launch of the first video was successful. However, we were also able to attract new leads with our online campaign and convert them into customers with our offers, resulting in increased sales and interest in Rebecca’s products. 2 months later after the launch of 5 campaigns, Rebecca is still generating leads and making sales. As of the 18th of January, Rebecca has reached close to 65′ 000 people organically, generated over 600 leads and is currently making sales on her multiple products every day.
Project Highlights
- Video has the power to engage your audience over text when selling a product
- Putting a face to the name helps to build credibility with your product
- Using various types of promotional video content you have a greater chance to sell more products online
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