Our Work With GSwitch Automation
Category:
Promotional Video Content
Client:
Intelligent Automation
Date Released:
April, 2018
Thanks again, Sarah, for all of your work on our video - which we love! The proposal meeting went very well - we now have a contract with Aura Homes to install GSwitch in a 44 display home village. Thanks again!
Intelligent Automation - Educate Potential Investors with Product Videos
The Concept
Intelligent Automation, the brainchild of Sharleen and Mark Bland, recently approached us to create an informative sales video showcasing their latest innovation: GSwitch, an environmentally friendly product. Their main goal was to create a video that could educate potential investors about the product’s benefits and scientific details without overwhelming them with technical jargon. Our team recognised the need for a balanced mix of sales and education in the video. Therefore, we designed a great voice-over track, integrated live footage, and specialty graphics to create a visually appealing and informative video. In this blog post, we’ll walk you through our process of creating a successful educational sales video that delivers the intended message to the target audience.
How To Educate Potential Investors With Video
There are several ways to educate potential investors about a product or service using video:
Product demos: Create a video that demonstrates how the product or service works and its key features and benefits. This can be done using animation or live-action footage.
Testimonials: Include testimonials from existing customers or industry experts in the video to provide third-party validation of the product or service.
Case studies: Create a video that showcases the results a company or clients have achieved by using the product or service. This can help to demonstrate the potential ROI for investors.
Executive interviews: Interview the CEO or other executives to provide insight into the company’s vision and strategy, and to answer any questions potential investors may have.
Explainer videos: Create an explainer video that provides an overview of the product or service, its key features and benefits, and how it addresses a specific problem or need.
Virtual tours: Create a video that takes potential investors on a virtual tour of the company’s facilities, production process, and other key aspects of the business.
These videos can be shared on various platforms like social media, website, email marketing and can be used as a part of a marketing strategy to attract and engage potential investors. It can also be presented during pitch meetings and investor events. Video is an effective way to educate and engage potential investors, by providing them with a visual and interactive experience that can help them understand the product or service and the company’s vision and strategy.
How We Helped
The Pre-Production Phase:
To create an effective sales video that educates potential investors about Intelligent Automation’s new environmental product, GSwitch, The Video Box team began by focusing on the script. By meeting with Sharleen and Mark Bland and discussing the technical and practical aspects of the product, the team was able to generate ideas and gain insights that shaped the final video. With Mark’s help, they were able to explain the technical side in a way that was easy to understand, and their professional copywriting team crafted a voice over script that balanced informative facts with engaging benefits. After only a few reviews, Sharleen and Mark were pleased with the end result, and the team brought the words to life to create a video that effectively educates potential investors about GSwitch.
The Production Phase:
To ensure that the GSwitch video was engaging and informative, The Video Box team broke down the script into set shot lists and cast several actors to bring each scenario to life. We paid close attention to lighting and camera movement to highlight the benefits of the product and to create an immersive experience for the viewer. By relying on visual cues rather than solely on the voice over track, we were able to create a sales tool that was effective for social media content. After filming was completed, we brought in one of our key voice over artists, Lou, to record the script. Lou’s conversational and authoritative tone perfectly suited the video and helped to educate potential investors on the benefits of GSwitch.
The Post-Production Phase:
Using this voice over track as our framework, we pieced everything together in our in house editing suite. By this stage, the editing was very simple, and it came together very quickly. Our team added branded titles, video graphics, colour correction and a driving music track. Once this was complete, we sent off the final video to our review panel for Sharleen and Mark to check over. After a few tweaks of minor items, the team at Intelligent Automation were delighted with the end result.
The End Result
By utilising the video we created to educate potential investors, Sharleen and Mark Bland were able to secure a contract with Aura Development for the installation of their new environmental product, GSwitch, in 44 homes, even before the product was finalised. The video not only helped them secure a new level of funding but also helped them launch their product on a national level. At The Video Box, we are thrilled to have played a part in the success of this innovative product and are excited to see the ongoing technological advancements that Intelligent Automation continues to make in support of our environment.
Project Highlights
- A strong script is the foundation of an impactful Sales Video that can educate potential investors
- Use actors to reinact key moments of your product or service to paint the picture
- This video can be useful in an investor sales pitch to secure funding and generate sales
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