Our Work With Ma Belle Allure
Category:
Promotional Video Content
Client:
Ma Belle Allure
Date Released:
June, 2018
Ma Belle Allure Grows Business Through Fashion Videos For Social Media
The Concept
At The Video Box, we love working with clients who are passionate about fashion and style. When Simone Parker from Ma Belle Allure approached us to create short fashion videos for social media, we were thrilled to help her showcase her unique approach to personal styling. Simone was looking to leverage the power of social media to launch her services online and attract new clients. Her goal was to create a series of videos that would not only demonstrate her expertise in finding outfits that flatter different body shapes but also inspire viewers to experiment with fashion and embrace their individuality.
What Are Fashion Videos For Social Media
Fashion videos for social media are a type of video content that are created to showcase fashion products, trends and looks on various social media platforms. These videos can be used to promote fashion brands, clothing, shoes, accessories and other fashion-related items. They can be used to showcase new collections, provide styling tips, or to give a behind-the-scenes look at the fashion industry.
Fashion videos for social media can be used in various ways such as:
Lookbooks: Showcase different looks and outfits that can be created with the products being sold.
Product reviews: Provide an in-depth review of a specific product or collection.
Runway shows: Live stream or share footage of runway shows to give viewers a front-row seat to the latest fashion trends.
Styling tips: Provide styling advice, such as how to mix and match different items, or how to accessorize an outfit.
Behind the scenes: Share footage of the design process, photoshoots, and other behind-the-scenes activities to give viewers a glimpse into the fashion industry.
Influencer collaborations: Collaborate with fashion influencers to create videos that showcase the products being sold and the influencer’s personal style.
These videos can be shared on various social media platforms like Instagram, TikTok, YouTube, and can be used as a part of a marketing strategy to attract and engage potential customers. They can also be used to generate buzz around a new collection or product launch.
How We Helped
As a new business owner, Simone was still in the process of finding her unique selling proposition (USP) when she approached us to create fashion videos for social media. We knew that in order to create effective videos, we needed to help her define her brand message and establish a clear position in the market. Through a series of consultations and brainstorming sessions, we worked with Simone to identify her target audience and her strengths as a stylist.
The Pre-Production Phase:
Once we had a clear understanding of Simone’s brand, we started to plan the production of her fashion videos. Simone had already established relationships with several local boutique owners, so we decided to use these stores as locations for the video shoots. Our Video Box director, Sarah Robinson, helped Simone to write a script for each video that would highlight her expertise in finding outfits that flatter different body shapes. We used a tried-and-tested formula that we had developed over the years, which helped to ensure that the videos had a consistent format and tone.
The Production Phase:
On the day of the shoot, our team worked closely with Simone to capture footage of the models in different outfits. We made sure to get a range of shots, including close-ups of accessories and B-roll footage of the models walking and posing. Once we had all of the footage we needed, we scheduled a separate day for Simone to record the dialogue for the videos. This allowed us to make changes to the script based on feedback from the boutique owners and Simone’s own insights. We used our Teleprompter to help Simone deliver her lines naturally and confidently. Our company director, Sarah Robinson, was on hand to provide guidance and feedback on delivery and tone.
The Post-Production Phase:
Once we had recorded all of the dialogue, we took all of the footage back to our in-house editing suite. Our editing team worked their magic, piecing together the shots that best matched Simone’s dialogue and adding music, titles, and colour grading to give the videos a vibrant, polished look.
The End Result
These short fashion videos have proven to be very helpful for Simone. Her business has grown to a team of 5, and she has been asked to represent her brand and give her thoughts at several fashion networking events around Australia. She has brought on a few clients, and has now found her love for teaching and sharing her knowledge in small group workshops. The end result was a series of short fashion videos for social media that showcased Simone’s unique approach to personal styling.
Project Highlights
- Short Fashion Videos for Social Media are perfect for showcasing products, knowledge and clothing lines
- It is important to plan the videos prior to filming to maximise the messages on Social Media
- These types of videos will benefit from supporting footage to engage your audience
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