Our Work With ClinicalPro
Category:
Training Video Content
Client:
ClinicalPro
Date Released:
September, 2016
ClinicalPro Converts Knowledge into Skin Care Training Content to Avoid Travel and Save Time
The Concept
In 2016, we had the pleasure of collaborating with ClinicalPRO, a company owned by mother-and-son duo Metro and Daniel Clifford. Their business involves providing one-to-one and small group workshops to beauty therapists, but with a lot of time spent on the road, it became a challenge to keep up with the high turnover of staff in smaller clinics. Often, the workshops were repetitive and basic, not providing the desired advancement for investing staff.
Our team was hired to help convert Metro’s educational knowledge into engaging Skin Care Training Content, and make it more accessible to beauty therapists everywhere. ClinicalPRO wanted to use their training videos to increase productivity with Direct Sales Businesses who have a high turnover of staff, and to increase sales with clients. The Training Videos were also chosen to reduce the amount of time spent with individual business and to avoid so much travelling for the two Principal Directors.
Defining the Project Content
To achieve this goal, we worked closely with the ClinicalPRO team to identify the most important topics and develop engaging content that could be delivered remotely. By creating training videos, we were able to make the content available online, accessible to a much wider audience. The videos also allowed beauty therapists to learn at their own pace and convenience, advancing their skills while fitting in with their busy schedules.
What Is Skin Care Training Content
Training content for a skin care company would typically include information on the products and ingredients used, proper application and usage of the products, and tips for addressing common skin concerns. It may also cover sales techniques for promoting the products to customers and addressing their individual needs. Additionally, training content could include information on the company’s philosophy and mission, as well as any relevant regulations or industry standards.
- Product knowledge: Detailed information on the ingredients and formulations used in the company’s products, including their benefits and how they work to improve skin health. This could include information on key active ingredients and their properties, as well as any clinical research or studies that support the effectiveness of the products.
- Application and usage: Instructions on how to properly use the products, including recommended frequency and any tips for getting the best results. This could include information on layering products or pairing them with other products in the line.
- Skin care tips: General advice on how to care for skin, including information on how to identify different skin types and common skin concerns. This could include advice on how to protect skin from sun damage, how to prevent acne, and how to reduce the appearance of fine lines and wrinkles.
- Sales techniques: Information on how to effectively promote the products to customers, including tips for identifying their individual needs and tailoring product recommendations accordingly. This could include information on how to handle objections and close sales.
- Company philosophy and mission: Information on the company’s values and mission, as well as its commitment to using high-quality ingredients and being environmentally friendly.
- Industry standards and regulations: Information on relevant regulations and industry standards, such as FDA guidelines, that the company must comply with in order to sell its products.
How We Helped
The Pre-Production Phase:
To ensure that our team was well-equipped for the project, we spent a significant amount of time acquainting ourselves with the ClinicalPRO treatments that we were tasked to film. While the ClinicalPRO team supplied us with numerous documents, we also relied on the expertise of Metro and Daniel, who provided their unique take on the information. This proved to be an excellent move as it allowed us to better understand the language and delivery of the Skin Care Training Content. Once we had gathered all the necessary information, our company director, Sarah Robinson, wrote up training scripts for each lesson. We then sent these scripts to Metro and Daniel for their feedback, and once they were approved, we scheduled the filming dates.
The Production Phase:
Due to time constraints with the ClinicalPRO staff, we divided the filming sessions into three parts over two weeks. During the first session, we recorded the dialogue with Metro. With our Teleprompter setup, Metro was able to deliver all 14 scripts within a four-hour block without much difficulty or fatigue. The second and third sessions were more intense, as we set up a mock treatment set at the ClinicalPRO headquarters and brought in several “actors” (ClinicalPRO volunteer staff members) to simulate the application of the treatment. Using multiple cameras, we were able to capture several angles of the treatment without interrupting the flow of the Beauty Technicians.
The Post-Production Phase:
Once filming was complete, we took the footage for the Skin Care Training Content to our in-house editing suite. Our editor arranged the footage alongside Metro’s voice-over track, while our Graphic Designer created all of the branded titles and styles of learning. We conducted research on font choices and colours to ensure the best possible outcome for the project. With all the additional content in place, our editor finalised the timeline for all the Skin Care Training Content. We delivered the finished product to the ClinicalPRO team within two weeks for them to set up on their private server for their students.
The End Result
With our expertise in video production, we were able to create high-quality Skin Care Training Content that was engaging, informative, and easy to follow. We utilised animations, infographics, and other visual aids to illustrate complex concepts and make the content more interesting. This approach not only improved the learning experience but also helped to increase retention of the material.
Through our collaboration with ClinicalPRO, we were able to help them deliver their high-quality training in a more effective way. Beauty therapists were able to access training content whenever and wherever they wanted, and the company was able to reach a wider audience.
Project Highlights
- Skin Care Training Content minimises the strain on providing one-to-one and small group workshops
- Putting training content online allows customers to access content whenever and where ever they want
- Enhance the training content with graphics, branding, audio and creative editing to enhance the learning experience
See More Of Our Work
More Training Content
Online Course Training Content
Body Organics Education
Product Training
zazen Alkaline Water
Training Sales Content
Linda Pearce Gems
