Our Work With Angela Hryniuk
Category:
Promotional Video ContentClient:
Angela HryniukDate Released:
January, 2016Angela Hryniuk Releases Retreat Promotional Video for Trip to India
The Concept
We’ve had the pleasure of working with Angela Hryniuk and her team for a considerable amount of time. As part of her Prosperity workshop, Angela and her team encouraged participants to take a transformative trip to India, which had a profound impact on Angela’s own life. She experienced a complete reset and gained a newfound sense of peace and direction, and was eager to offer this life-changing experience to others in her program. To capture the essence of this incredible journey and showcase its benefits, Angela and I collaborated on a Retreat Promotional Video.
What Is A Retreat Promotional Video?
A Retreat Promotional Video is a video used to promote a retreat or conference. It typically includes footage of the location, activities, and speakers, as well as testimonials from past attendees. The goal of the video is to give potential attendees a sense of what the retreat will be like and to encourage them to register. A Retreat Promotional Video is a marketing tool used by organisers to showcase the features and benefits of their event. It is usually a short video that highlights the venue, accommodations, schedule of activities, keynote speakers and testimonials from past attendees. The video can be used in various platforms such as social media, website, email marketing and also in-person presentation. It can also provide a glimpse of the overall experience, atmosphere and the type of people who will be attending. The goal of the video is to create excitement and interest in the event, and to encourage people to register and attend. It can also be used as a tool to help attendees to make decision on why they should attend the retreat.
How We Helped
The Pre-Production Phase
To create this compelling video, we knew we needed a script that would showcase the program’s benefits without sounding too pushy. Our first step was enlisting the help of our skilled copywriter, Andrea, who crafted a script in Angela’s voice that ticked all the boxes. To make this process smoother, we had Angela fill out our Client Breakdown Questions with as much detail as possible. Andrea delivered an outstanding script that sold the program, told the story, and evoked the right emotions at the right time. This Retreat Promotional Video would come to life through our footage and truly capture the essence of the retreat.
The Production Phase
Once the script was finalised, we headed to Angela’s stunning home on the Gold Coast to record the dialogue. Our goal was to make her feel as comfortable as possible, so we set up the equipment, including a teleprompter, to help her deliver her lines naturally. This device allowed Angela to read the words while filming, so that instead of concentrating on remembering the dialogue, she could concentrate on painting the picture of the experience and putting emotion into her performance. With a great performance from Angela in the can, we headed back to the editing suite to piece together the Retreat Promotional Video.
The Post-Production Phase
Organising the footage was our next step, making it easier to reuse and modify it in the future. We then pieced all of the dialogue together on the timeline to match the fluidity of the script. We then assembled the dialogue to match the script’s flow before adding stock imagery, graphic design, titles, and music to enhance the video’s professional look and feel. Despite not being able to travel to India to capture B-roll footage, we were able to convey Angela’s words effectively while keeping costs low.
Review and Delivery
Overall, we were really happy with how this turned out and proudly sent this off to the client for review. Angela used our Review process system to leave notes and make changes on the video. Since this linked directly to our editing platform, it was very easy and a quick process to make changes to her video. Once the Retreat Promotional Video was approved, we added captions to the clip. Since her targeted audience was those of an older market, we decided to burn the captions directly into the video ensuring that the captions could be read at all times. This helped to keep her messages clear. We then delivered her Retreat Promotional Video via Dropbox allowing her to upload the video to her chosen platform when she was ready to launch.
The End Results
Angela rang us within two weeks of her launch; she had sold every spot for her High-End Program and had already sold 3 spots for the second round she was planning to launch later in the year. It was also very exciting to hear all of the lovely compliments that Angela received around her Retreat Promotional Video for her program. People were very impressed with the professionalism of the video, which in turn gave them confidence in the professionalism of her program. We are so excited for Angela and are very happy that we helped her create a Retreat Promotional video that she can use as evergreen content for her program over the next few years.
Project Highlights
- A great Retreat Promotional Video starts with a strong sales script
- Sell the experience by keeping your delivery on camera natural
- Engage the audience with stock imagery, graphic design, titles and music to enhance the message
- It goes beyond a strong Call-To-Action; work with a Video Agency to bring your video to life
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