Our Work With The Ultimate Prosperity Intensive
Category:
Promotional Video ContentClient:
Angela HryniukDate Released:
January, 2016Angela Hryniuk uses Social Media Workshop Marketing to Gain Leads
The Concept
Angela Hryniuk has recently experienced a surge in her workshop series’ success. To capture the essence of her teachings and showcase her expertise, Angela entrusted us to film her recent workshops in Brisbane and on the Gold Coast. We joined her at a two-day retreat where we captured her healing intensive, offering us an opportunity to witness her sales process firsthand.
Using this footage, we created 10 short videos that were tailor-made for social media workshop marketing. These videos capture authentic teaching moments, providing an excellent platform for Angela to connect with her audience and demonstrate her value and knowledge. Prospective clients could now witness a small part of what they would experience at her next workshop.
Social Media Marketing
By filming Angela speaking to her current workshop attendees instead of directly at the camera, the videos exude a sense of authenticity and exclusivity. This approach enhances the audience’s desire and motivation to attend Angela’s workshops, making social media workshop marketing a highly effective tool.
The videos are ideal for lead generation, brand awareness, and educational ads, among others. They serve as a powerful lead magnet, pulling out the little “teachable moments” from Angela’s workshops and making them a valuable asset to her marketing strategy. The possibilities are endless!
What Is Social Media Workshop Marketing?
Social Media Workshop Video marketing is a type of video marketing that is used to promote workshops or training sessions that focus on teaching individuals and businesses how to effectively use social media for their marketing efforts. These types of videos can include information on how to create an effective social media strategy, how to use various social media platforms, how to create engaging content, and how to measure the success of a social media marketing campaign. These videos are typically used to promote the workshop or training session and encourage individuals and businesses to register and attend. They can be shared on various social media platforms, and on the website of the workshop or training provider.
Category:
Promotional Video ContentClient:
Angela HryniukDate Released:
January, 2016How We Helped
The Production Phase:
Effective organisation was a crucial aspect of this project, given the extensive amount of content we needed to film. To ensure we captured everything, we kept our professional cameras continuously recording throughout the event. With dual card capability, we were able to record all 9 hours of each day without interruption, while our technician worked on ingesting and organising the footage as each card was filled. The cameras also used a real-time timecode to make it easier to mark out sections of each event during the day. Having a dedicated technician during the event streamlined the editing process and allowed us to quickly identify the teachable moments – especially as usually, you want to turn around the edits quickly after the event for maximum impact.
The Post-Production Phase:
Once the event was over, we had a good understanding of what value Angela brings to an audience. We spoke to her current marketing team in charge of setting up the ads to make sure we were on the same page for Angela’s lead generation goals and the audience targeting that was put into place. During this time, our team had also tightened up the sections and sent them off to a transcriber. This transcription allowed us to quickly scrub through the footage to find the useful social media workshop marketing clips. Our editor combed through the footage of each workshop section – marking at moments that were particularly exciting, informative, or showed Angela at her best. The transcription also helped our team work quickly and efficiently with Angela and her marketing team without the need to send raw video files between the two parties to confirm the social media workshop marketing clips. It was decided that the ads would work in square format – allowing us to add Text at the top and bottom of the screen. Again, our transcription came in handy – adding permanent captions to the videos was a quick process.
Category:
Promotional Video Content
Client:
Angela Hryniuk
Date Released:
October, 2018
The End Result
Once the social media workshop marketing clips were created, we delivered them in a suitable format for Social Media – mainly Facebook, Instagram and LinkedIn. While our team was not involved in the campaign building process, Angela did inform us that the videos worked for the new rounds of lead generation, and were well received by her audience. It was also fabulous for us to see so many comments on each short clip; knowing that our messages were reaching the right people. We then created a promotional video for Angela featuring all of the content that we had shot for her over the years for her website.
Project Highlights
- Knowing what you want to present online prior to the event is a great way to focus the footage
- Organisation is key for this to work - maximise your ability to capture those "teachable moments"
- Optimising the content for Social Media is crucial for lead generation, exposure and audience building
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