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Our Work With Conference Promotions

Category:

Promotional Video Content

Client:

ClinicalPRO

Date Released:

January, 2016

Create an Eye Catching and Engaging
Conference Product Promotion Video

The Concept

Are you planning to showcase your products at a promotional conference? Investing in a strong Conference Product Promotion Video can set you apart from the competition and turn a good stall into a great one. In fact, it’s become an essential part of lead generation strategies for many businesses. At our company, we’ve had the pleasure of working with major clients like ClinicalPRO and OJI Fibre Solutions who understand the importance of a conference product promotion video in their marketing efforts. By incorporating a looping video with moving graphics, they were able to grab the attention of potential customers and promote their brand effectively.

At the upcoming Beauty Therapy Conference in Melbourne, ClinicalPRO tasked us with creating an animated Conference Product Promotion Video that would incorporate various types of media. The video needed to highlight their range of therapy devices, provide information about their online training courses and in-person workshops, and showcase the unique advantages of choosing ClinicalPRO as a training partner. By combining different forms of media, the video successfully captured the attention of potential customers and established ClinicalPRO as a leading player in the beauty therapy industry.

For the upcoming APPA Branding Conference in Sydney, OJI Fibre Solutions aimed to create a modern and branded promotional video that would make them stand out among other stall owners. As a manufacturing company, it was crucial for them to establish themselves as a viable partner for merchandising companies. The video showcased the benefits of partnering with OJI, including custom printing and branding options that sales reps could offer to their customers. To achieve this, the video incorporated a mix of text and imagery, including footage of their cups being made on site. With this attention-grabbing conference product promotion video, OJI Fibre Solutions successfully distinguished themselves from their competitors at the busy conference.

What Is A Conference
Product Promotion Video

A conference product promotion video is a type of video that is used to promote a product or service at a conference or trade show. The video is typically used as a marketing tool to showcase the features and benefits of the product or service, and to generate interest among attendees. The video can be played on screens at the conference or trade show, or shared on social media and online platforms to promote the product or service to a wider audience. These types of videos can be used to introduce a new product, promote a product or service that is being featured at the conference, and to generate leads for the company. A Conference Product Promotion Video can be used in different formats such as live-action videos, animation or motion graphics, depending on the product or service that is being promoted.

Excerpts from the Conference
Product Promotion Videos

How We Helped

After receiving the initial concepts from both companies for their respective Conference Product Promotion Video, our team put together a detailed storyboard.

This involved mapping out the possible layouts for the branded material and establishing the order in which the different types of media would feature. Once both storyboards were approved, our talented Graphic Design team got to work designing the slides and laying out the timeline for the projects.

The Graphic Design:

We understood that these videos needed to stand out without relying on any audio to sell the products and services. Therefore, our team focused on making the text bold and educational, ensuring that any critical information would make an impact on the viewer. In addition, we wanted to provide our clients with options, knowing that they might choose to upload the videos to social media channels. We made sure that each video was engaging enough for focused viewers while still being interesting to watch.

Colours and Media:

For both videos, we chose clean, bright, and branded colours that would stand out and evoke the desired emotions from viewers. By utilising a variety of media types, such as previously shot video footage, animations, and text, we ensured that each video was visually interesting. Our skilled video editors incorporated interesting transitions and made sure that the graphics moved quickly enough to retain viewership but not too fast that the content was lost.

Category:

Promotional Video Content

Client:

OJI Fibre Solutions

Date Released:

January, 2018

The End Result

In summary, our team worked hard to create visually striking Conference Product Promotion Videos that would showcase our clients’ products and services in the best possible light. With careful attention to detail, we were able to deliver two videos that our clients were thrilled with and that successfully captured the attention of potential customers at the conferences.

Project Highlights

Want your own Conference Product Promotion?
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