Our Work With Constance Hall
Category:
Social Media Content
Client:
Constance Hall
Date Released:
August, 2019
We Help Constance Hall Turn Blog Posts into Videos for Audience Growth and Reach
The Concept
Constance Hall, a well-known Australian blogger, approached The Video Box with a request to convert some of her recent popular blog posts into videos. Her marketing team had seen a tremendous response to five of her written blog posts and wanted to leverage video content to expand her reach further. In response, we began a collaborative process with Constance to understand her vision for the videos and create a strategy to bring them to life. Our team was excited to take on the challenge of transforming her written content into compelling visual stories that would resonate with her audience. We worked closely with Constance to ensure that the videos stayed true to her brand’s identity while bringing a new dimension to her content. As a result, we set to work immediately, bringing our creative and technical expertise to turn Constance’s blog posts into high-quality videos that would help her connect with her audience in new and exciting ways.
What Are Blog Posts Into Videos?
Turning blog posts into videos is a process of repurposing written content in the form of a video. This can be done by creating an animated or live-action video that summarizes the main points of the blog post, and adds visual elements such as images and graphics to enhance the overall viewing experience. The video can include a voiceover of the written content, or a narrator reading the text. This technique can be used to expand the reach of the blog post and make it more engaging for viewers.
The process of creating a video from a blog post typically starts with selecting the most relevant and interesting points from the post and organizing them into a script. The script is then used as the basis for the video, which is then produced using animation, live-action footage or a combination of both. The video can be shared on various platforms like social media, website, email marketing, and can be used as a part of a content marketing strategy to attract and engage potential customers.
By turning blog posts into videos, you can reach a wider audience, as well as engage with viewers in a different way. Video content is known to be more engaging, hence it can help increase the reach and engagement of your content.
How We Helped
To create videos that truly represented Constance Hall’s brand, we conducted thorough research into her audience. Our goal was to make sure that each video felt like it was created by Constance herself and visually resonated with her social media following. To achieve this, we closely examined the blog posts she provided and combed through the comments section, searching for phrases and keywords that truly spoke to her viewership. We then highlighted these words and began creating graphics for each slide. As these videos were designed to feature on both Instagram and Facebook, we aimed to keep them short and sweet, each around a minute in length. When turning blog posts into videos, it’s essential to find a balance between the number of words on screen and the clip’s time limit. You don’t want viewers to feel rushed or overwhelmed but neither do you want them to feel like the video is dragging on. Since most of these videos are set to music, we wanted to give viewers control over the pace of the video. We added personal photos from Constance to the background of each clip, which helped to unify the message of each blog post and connect with her audience, who all feel like they are a part of Constance’s family.The End Result
With our expertise in video content and audience engagement, we helped Australian blogger Constance Hall create a series of captivating 1-minute videos that effectively transformed her written blog posts into visually engaging content suitable for Instagram and Facebook. By incorporating personalized graphics, background photos, and captions that resonated with Constance’s audience, each video garnered an average of 1.9 million views per launch and helped her reach new followers. At The Video Box, we understand the importance of balancing the amount of on-screen text with the time limit of the clip and how to create content that is tailored to a specific platform. When it comes to turning blog posts into videos, our team has the skills and expertise to help bloggers and content creators achieve their goals.Project Highlights
- Turning blog posts into videos is a great way to get more life out of your written blog posts
- These videos don't actually need to feature any audio or someone speaking, they can be made from graphics
- It's important to balance the amount of text and the speed of the post to maximise engagement
See More Of Our Work
More Promotional Content
Social Media Promotion
Celebrating Women
Website Promotion
Helen Joy Butler
Event Promotion
Juliet-The-Vet Books
