Contact Us

(M) 0402 377 112

Video Optimisation

Small Business Tips

Get More Video Views
By Optimising Your Content

Maximise The Reach on Your Video Content

Today, social networking platforms are starting to look more and more like search engines. Potential customers are searching your content to find out whether you are a good fit for their business or lifestyle, and you definitely want to be found by cold traffic by posting valuable content that draws people in. So, how do you make sure that your content appears at the top of the search results? By optimising your content.

Optimising Your Content Gets You More Views

When uploading video content to your Facebook page, your YouTube Channel, your LinkedIn account, or your Instagram account, you want to be mindful of these 3 things:

  • Tags
  • Titles and
  • Descriptions.

This is your SEO for your content – and optimising these 3 things will get your content found from potential fans and customers.

Optimising Your Tags

Tags are one of the most important ways to get your content ranked and cataloged. It’s like getting out a megaphone and shouting out single words or short phrases that tell search engines what your content is about and where it can be found.

Video tags are descriptive keywords that are used to label and categorize video content. They are added to a video’s metadata and provide information about the video’s topic, content, and theme. Video tags are used by search engines and video platforms to help users find content that is relevant to their interests. Adding relevant video tags to your video can increase its visibility, reach, and engagement by making it easier for users to find and watch your content. Additionally, video tags can also improve your video’s search engine optimization (SEO) by making it more discoverable in search results.

Optimising Your Titles

Titles are short form descriptions of your content. You should be writing a title that excites, educates or invokes curiosity in order to get people to stop scrolling and start watching.

Video titles are the name or headline given to a video that identifies its content. It is the main piece of text that appears on top of the video thumbnail and in search engine results. A good video title should accurately reflect the content of the video and entice viewers to click and watch. It should be concise, descriptive, and contain relevant keywords to improve search engine optimization. A well-crafted video title can attract more views, increase engagement, and help viewers understand what the video is about before watching it.

Optimising Your Descriptions

Descriptions allow you to give a longer explanation for what the content is about, and should feature a call-to-action that encourages people to watch your content over others.

Video descriptions are text descriptions that accompany a video and provide information about its content. They usually include a brief summary of the video, details about the topic or theme, and any other relevant information that might help viewers understand the video better. Video descriptions can also be used to include links to related content or to promote a call-to-action, such as encouraging viewers to subscribe to a channel or visit a website. Including descriptive and accurate video descriptions can help improve a video’s visibility and accessibility, and can also improve its ranking in search engine results.

Bonus Tip

Each video that you create should have only one theme or topic. This topic will become your keyword that you want to be found by. So, for example, if I want to be found by people searching for more information around Video Optimisation, I will feature that keyword, or in this case, phrase, in my title, tags and description. This way, Google’s, LinkedIn’s or Facebook’s bots will know what my video is about and where it should be included from a search.

Get More Video Marketing tips delivered straight to your inbox

We’ve generated so many success stories with this process, and so many happy customers, who often return to us over and over again to generate powerful Video Content. I want the same for you, I want your business to succeed, for you to stand out above the noise online and for you to generate the results, the leads and the cash flow you want. If you found the information useful in this video – I’d love to hear from you – leave me a comment. And, if you want more tips and techniques around Video Marketing delivered straight to your inbox, then click this link here.