Creating Vertical Content for Maximum Reach

In Marketing Tips, Tips & Tutorials, Video Tips by Sarah Robinson

Let’s face it, it can be daunting and overwhelming when setting out to add Video Marketing to your list of Business Goals, especially when it seems like such a big undertaking. You’re concerned about budgets running away and investing in something that may not even generate you the results that you want. However, creating video content that markets your messages, finds you leads and generates sales, should be one of your major goals for 2018. And, when you get clear on your messages and establish yourself as the expert in your niche, frankly, your marketing messages will be unstoppable.

The Power Of Video Marketing

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Video Marketing builds trust and creates long-term relationships. It’s not all sales, sales, sales – it’s all about creating value and providing useful and interesting information. You are building a community and establishing that you are the expert on the topic. This is your chance to woo your target market, spend time with them, show off your best qualities, prove that you are committed, and get them to know, like and trust you. Video content speeds that process along, it helps to bridge some of those major milestones. Imagine if 7 out of 10 people who saw your ad in the newspaper or on a billboard actually bought from you!

Video is one of the most versatile and profitable digital marketing tools you should be using right now. If you are Business owner that hasn’t yet started to utilise video in your marketing content, or if you have dabbled in it in the past but weren’t really sure about what it brings to your business, then you are missing out on a valuable opportunity for you to spread your message, generate leads and make more sales.

Statistics say that 74% of people who watch an explanation video on a product subsequently buy that product. That’s the power of Video Marketing.

In a 2017 study, it was discovered that 93% of businesses who use video believe that it has increased user understanding of their product or service. Picture this – 9 out of 10 visitors to your video will understand your product or service better without you having to explain it to them in person. Video is also mobile friendly, with 90% of consumers watching videos on their mobile device every day. Putting your content directly into the hands of consumers is proven to be the best way to connect to your ideal client.

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These are just the top few reasons why creating video content is beneficial for your Marketing goals. I think you can see why, when done correctly, there’s a lot of power behind using video to showcase the solutions your business provides.

When you combine this with a strategic, step-by-step plan that shows you how to take your idea from paper to screen so that you can create Video Content that pulls in sales, new customers, new leads and new likes, this method is even more powerful. By choosing to work with us, you will have a dedicated team of Visual Marketing Experts in your corner, working side by side you to take care of the tricky, technical stuff and guiding you to take focused action in the right direction.

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We’ve generated so many success stories with this process, and so many happy customers, who often return to us over and over again to generate powerful Video Content. I want the same for you, I want your business to succeed, for you to stand out above the noise online and for you to generate the results, the leads and the cash flow you want. If you found the information useful in this video – I’d love to hear from you – leave me a comment. And, if you want more tips and techniques around Video Marketing delivered straight to your inbox, then click this link here.


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