Online education is huge at the moment. Targeted traffic is flocking to bloggers and small businesses to learn their skills and talents. Plus, all the tools out there at the moment – digital online school platforms, website plugins, social media pages, and payment gateways – make creating an online course an enjoyable process. It’s an interesting undertaking for an entrepreneur, …
Get More Views By Optimising Your Video Content
Today, social networking platforms are starting to look more and more like search engines. Potential customers are searching your content to find out whether you are a good fit for their business or lifestyle, and you definitely want to be found by cold traffic by posting valuable content that draws people in. So, how do you make sure that your …
How To Create & Upload Captions For Your Video Content
If you are like most Small Business owners, you have started to realize that Video is powerful medium to market your messages, your products or services out to hundreds of potential customers. The major problem is that video relies heavily on your audience actually hearing what you are saying to drive the messages home and to get people excited about …
Creating Vertical Content for Maximum Reach
In a couple of Video Marketing Bites ago, I mentioned that all of your video content should be shot in Landscape. And, in my last post, I spoke about creating Landscape content allowed you to create square content very easily. BUT! Sometimes you should use Vertical Content videos for your business. Sometimes. I’m definitely not jumping off the Landscape Bandwagon, …
How Square Video Content Is Better For Engagement & Watch Time
Social video is no longer constrained to the 16 by 9, widescreen format. Viewers are looking for content that suits their mobile viewing experience, especially while they are watching video on the go. Here are a few reasons why you may want to experiment with Square Video content on Facebook over the traditional layout, and how it can make a …
Drive Traffic From Social Media Back To Your Website
If you are like most Small Business owners, you dedicate some of your time either once a week or once a fortnight to writing Blog Content for your business. You understand that it’s great for SEO and you know that providing valuable content to your target audience is the perfect way to grow a dedicated fan base. But how do …
The 4 Items Needed For Successful Video Content
You’ve decided to promote your latest service, educate your customers with a how to instructional video or show your audience how your product works. But – what should you say? How should you say it? How will you convey your message in the shortest time possible but with the most impact! If you are like most business owners, this is …
Create Content that Connects you to your Audience
So, you’ve started to create content to help market your business. This may be in the form of blog content, video content, social media posts, behind-the-scenes images, newsletter tips or more. Hopefully, you are starting to see results and you are looking to come up with your next blog topic or catchy caption on your latest Instagram image. Easier said …
Why You Should Feature In Your Own Video Content
One of the very first questions I get when working with clients is, “do I need to feature in the video?” My answer is always a big resounding YES! You need to be in your videos. It’s your business, you interact with the customers, and you know your business inside out and back to front. No one else will have …
The 5 Website Videos You Should Have
Are you looking for ways to generate more interest in your website and business? Perhaps you are wanting to engage your audience with video content that converts viewers into buyers. Or, maybe you are looking to create raving fans that not only love your brand but also promote you to their friends and networks as well. Whatever your reason, you …
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