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Our Work With Velbella Products

Category:

Promotional Video Content

Client:

Velbella Airbrush

Date Released:

January, 2016

Velbella Promotes Makeup Range with Beauty Social Media Advertisement

The Concept

Velbella, a brand renowned for its beautiful range of beauty products, was looking for a way to capture the attention of their target market: busy moms who love to look good but are always on the go. They knew that traditional product tutorials may not be the most effective way to reach this audience, who often have limited time to watch videos. That’s why they turned to us to create a beauty social media advertisement that would not only showcase their products but also resonate with their target market’s lifestyle.

The Style:

Instead of just highlighting their products’ features, we decided to create a relatable “day-in-the-life” style short film that would showcase the convenience and ease of using Velbella’s products. The idea was to help busy moms see how the products fit seamlessly into their daily routines and how they can help them look and feel their best, even on their busiest days. By focusing on their target audience’s lifestyle and needs, we aimed to create an emotional connection between the audience and the brand, leading to increased engagement and conversion rates.

Beauty Social Media Advertisements:

In this blog post, we’ll delve deeper into the benefits of using beauty social media advertisements and how they can help businesses like Velbella reach their target market more effectively. We’ll also share some tips and best practices for creating effective beauty social media ads that resonate with your audience and help you achieve your marketing goals.

What Is A Beauty Social Media Advertisement

A beauty social media advertisement is a type of video or image-based content that is created to promote beauty products or services on social media platforms. These advertisements can be used to showcase and promote a specific product or product line, or to promote a beauty brand as a whole.

Some elements that can be included in a beauty social media advertisement are:

  1. Product showcase: Highlight the key features, benefits, and unique selling points of the product or product line.

  2. High-quality visuals: Use high-quality images or videos of the product in action, such as swatches, makeup tutorials, or before-and-after shots.

  3. Influencer or customer testimonials: Use testimonials from influencers or satisfied customers to provide third-party validation of the product and its benefits.

  4. Call-to-action: Use a clear call-to-action at the end of the advertisement to encourage the viewer to purchase the product or learn more about the brand.

  5. Interactive elements: Use interactive elements such as quizzes, polls, or surveys to engage the audience and make them feel a part of the advertisement

  6. Use of colors and lighting: Use colors and lighting that are consistent with the brand and that help to showcase the product in an attractive and eye-catching way.

  7. Use of hashtags and social media handles: Use relevant hashtags and brand handles to make it easy for people to find and follow the brand on social media.

Overall, a beauty social media advertisement should be visually appealing, informative, and memorable, and should effectively communicate the key benefits and features of the product or brand to potential customers.

Excerpts from Velbella's
Beauty Social Media Advertisement

How We Helped

The Storyboard:

After the team had agreed to the concept, Sarah and The Video Box crew quickly got to work planning the beauty social media advertisement using storyboards. This approach helped everyone visualise the final product and break down the shot list for each of the 10 scenes. With the shot list finalised, The Video Box cast actors for the advertisement using their extensive database. For the role of the child, Lauren volunteered her own son, Luca, who did an excellent job.

The Production Phase:

Despite a limited budget and tight timeline, we managed to fit all 10 scenes into just one day of filming. Our meticulous planning in the pre-production stage helped us stay organised and efficient. To bring the role of the busy Mum to life, we worked with Chiquita, an actress and Mum of three boys herself, who drew on her own experiences to create a realistic portrayal. Filming took place in various locations around Lauren’s home, allowing us to move around easily while also having a central base to store equipment.

The Post-Production Phase:

With filming complete, we took the footage back to our in-house editing suite. Thanks to the detailed storyboarding work we had done in the pre-production stage, piecing together the beauty social media advertisement was a breeze. We found the perfect music track and added minimal graphics to create a compelling commercial that effectively conveyed Velbella’s brand and message without any need for dialogue or voice-over. This beauty social media advertisement was designed to resonate with busy Mums who value convenience and quality beauty products.

The End Result

The beauty social media advertisement was a success for Velbella, reaching a wide audience across multiple platforms. By targeting busy moms, the short film showcased the convenience and effectiveness of Velbella’s product line in a relatable and engaging way. With a well-planned storyboard and a talented cast, The Video Box crew efficiently captured all necessary scenes in a single day of filming. The post-production stage was also streamlined, allowing the team to create a visually appealing and compelling advertisement without the need for additional dialogue or voiceovers.

Social Media Release:

After the beauty social media advertisement was released on Facebook, YouTube and Instagram, it received an overwhelmingly positive response from Velbella’s audience. The film resonated with customers, inspiring them to share their own success stories with the products and generating valuable testimonials for the company. Overall, the beauty social media advertisement proved to be an effective tool for reaching and engaging with Velbella’s target market, showcasing the brand’s products in an impactful and memorable way.

Project Highlights

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