Our Work With The Winning Publicity Formula
Category:
Promotional Video Content
Client:
Tanya Targett
Date Released:
January, 2016
Tanya Targett - Four Video Educational Lead Magnet Series for the Winning Publicity Formula
The Concept
In 2016, Tanya Targett reached out to us after enrolling in Jeff Walker’s Product Launch Formula. Tanya had developed an online course that taught business owners how to generate more leads, increase sales, and establish themselves as authority figures using publicity. To avoid the toll on her health and time away from her daughter that in-person workshops took, Tanya wanted to create a successful Four Video Educational Lead Magnet Series that would build the momentum she desired. In this post, we’ll explore how Tanya’s video lead magnet series succeeded and how you can use a similar strategy to boost your business’s growth.
What is a Video Educational Lead Magnet Series?
A Video Educational Lead Magnet Series is a marketing tool that involves creating a series of educational videos that provide value to potential customers in exchange for their contact information. The goal is to use these videos to build a relationship with potential customers and establish yourself as an authority in your field. By offering valuable information, you can attract leads who are interested in what you have to offer.
The key to a successful Video Educational Lead Magnet Series is to make the content engaging, informative, and relevant to your target audience. You want to provide information that solves a problem or addresses a need that your audience has. The videos should be well-produced and visually appealing, with high-quality audio and visuals.
Once you have your videos, you can use them as a lead magnet by offering them in exchange for a potential customer’s contact information, such as their email address. This allows you to build a list of interested leads that you can continue to market to in the future.
The beauty of a Video Educational Lead Magnet Series is that it can be used as an evergreen marketing tool, meaning you can use the same videos to attract new leads multiple times a year. It also allows you to establish yourself as an authority figure in your field and build a strong relationship with your potential customers, ultimately leading to increased sales and business growth.
How We Helped
To ensure the success of Tanya’s Four Video Educational Lead Magnet Series, our team worked closely with her throughout the entire production process. Our content producer, Sarah Robinson, collaborated with Tanya to refine the video scripts according to Jeff’s Product Launch Formula. With a second person to bounce ideas off of, the scripting process was even easier, and Tanya’s expertise in the subject matter was captured in the final product.
The Production Phase:
We also carefully considered the location for filming the series, ultimately choosing a penthouse in a hotel that complemented the high-quality content. Our film crew set up the equipment in various locations within the apartment to capture the right look. With each video in the series being 40 minutes long, we scheduled two-day filming sessions to ensure ample time for capturing all necessary footage. Using a teleprompter helped to ensure a fluent delivery, while allowing for natural pauses to refine Tanya’s delivery. Thanks to thorough planning and a smooth set, all videos in the Four Video Educational Lead Magnet Series were shot within the allotted time.
The Post-Production Phase:
After filming wrapped up, we brought the footage back to our in-house editing suite to assemble the final product. Working with Tanya’s Graphic Designer’s templates, we skilfully incorporated branded title slides, supporting imagery, and emotionally driven stock music tracks to create a cohesive and engaging viewing experience. Despite a tight timeline, we delivered each video two days before the scheduled launch, a testament to the excellent communication and collaboration between Tanya’s team and The Video Box.
The End Result
Tanya’s Four Video Educational Lead Magnet Series has proven to be a highly effective tool for attracting and converting cold traffic. By providing valuable insights into using publicity to generate leads and establish authority, the series seamlessly guides viewers towards her online course, resulting in sold-out launches and plenty of leads for Tanya to nurture. Her success with the series even led her to share her tale in front of 1100 people in LA and receive a coveted Gold Invitation-Only Access Pass from Jeff Walker himself! Thanks to the evergreen nature of the content, Tanya is able to launch 4 times a year using the same four video educational lead magnet series to reach a new audience every time.
Project Highlights
- A Video Educational Lead Magnet Series is a great way to attract and convert cold traffic
- Using a proven method, like Jeff Walker's Formula, ensures you get your message across
- Working with a Production Company means that these long videos can be produced successfully
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