Our Work With Isabella Bozicevic
Category:
Promotional Video Content
Client:
Isabella Bozicevic
Date Released:
May, 2018
The Pink Assassin Uses Video To Gain Sponsorship Internationally
The Concept
In the world of sports, sponsorship can make a huge difference in an athlete’s career. Isabella Bozicevic, a rising star in the tennis world, understands this well. Her family has formed a dedicated team of professionals they call “the tribe,” working together to help Isabella achieve her dreams of becoming a world-class athlete. Recently, her father, Carl, reached out to us to create a Brand Story video that would showcase Isabella’s commitment to the sport and demonstrate the power behind her impressive hits. In this blog post, we’ll explore how using video can be a powerful tool for gaining sponsorship, and how Isabella’s story can serve as an inspiration for other athletes looking to build their own support teams.
How can you use video to gain sponsorship?
A brand corporate video can be a highly effective tool for gaining sponsorship. Here are a few key benefits of using a corporate video:
Showcasing your brand: A corporate video allows you to showcase your brand in a visually compelling way. You can highlight your brand’s unique selling points, values, and strengths. By doing so, you can create a powerful emotional connection with potential sponsors.
Demonstrating your professionalism: A high-quality corporate video demonstrates that you take your brand seriously and are committed to presenting it in the best possible light. This can help you stand out from the competition and create a positive impression with potential sponsors.
Educating sponsors: A well-crafted corporate video can educate potential sponsors about your brand, your target audience, and your marketing strategy. This can help them understand how sponsoring your brand can benefit their own marketing goals.
Increasing brand awareness: A corporate video can be shared on multiple platforms, including social media, websites, and email marketing campaigns, to increase your brand’s visibility and reach a wider audience.
Providing value to sponsors: By creating a compelling corporate video, you can provide value to sponsors beyond just brand exposure. For example, you can offer product placements, special promotions, or other incentives that can help sponsors achieve their own marketing objectives.
Overall, a brand corporate video can be a highly effective tool for gaining sponsorship, helping you showcase your brand, demonstrate your professionalism, educate sponsors, increase brand awareness, and provide value to sponsors.
How We Helped
Isabella’s dedication to her craft and her team’s commitment to helping her achieve her goals required a unique approach to creating the Brand Story video. Rather than following our typical process of scripting interviews, we worked with each member of the Tribe individually to capture their insights and experiences.
The Production Phase:
With a tight schedule and the need to make the most of our time with these top professionals, we focused on efficient and effective interviews. The conversations we had with experts such as Olympic trainers Victor Popov and Joseph Coyne, as well as Mind Mechanics coaches Tony and Eliza and neuroscience coach Paul Michael, were eye-opening and fascinating.
The Post-Production Phase:
After several days of filming, we had an abundance of footage to sort through in the editing process. While not having a script made the process slower than usual, we were able to identify common themes and patterns among the interviews. This made it easy for us to create a cohesive story that flowed smoothly. Adding the appropriate B-Roll footage and using graphic design, titles, and music helped to keep the viewer engaged and focused on the purpose of the video – to help Isabella gain sponsorship. The stock music we chose was carefully selected to match the personality of each section of the video.
The Dynamic Introduction:
But even with these elements in place, something still felt missing. It wasn’t until our team member Gareth suggested adding a dynamic introduction that the video really came together. This finishing touch brought the entire Brand Story together and made it truly memorable. Once the video was finalized, we created shorter versions for use on various platforms, including social media and websites. These shorter versions were also perfect for sending to potential sponsors on the go. By tailoring the video to different markets and audiences, we maximized its impact and helped Isabella gain the support she needed to continue pursuing her dreams.
The End Result
Isabella’s dedication and hard work have paid off, as she has successfully gained sponsorship from several top-tier companies, including Volkl Tennis, K.Swiss, Bidi Badu, and TMGoz. Her impressive achievements on the court have also earned her the honor of being the Cover Story for the online magazine, Serve It Up. Isabella’s recent qualification in both the Australian Open Junior Grand Slam and the Australian Open Lead In is a testament to her unwavering commitment to the sport. The professional brand story video we created for Isabella’s family played a crucial role in building her brand awareness and establishing her professionalism and power on the court, leading to successful conversations with sponsors. We are honoured to have been a part of Isabella’s journey and wish her the very best in achieving her dream of becoming the world’s number one player.
Project Highlights
- A short, sharp video can really help for you to go viral which can help you gain the attention you need
- A Brand Story conveys your message in a visually compelling way
- You can provide value to sponsors beyond just brand exposure
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