Our Work With Advanced Academics
Category:
Training Video Content
Client:
Julia Clifford – Advanced Academics
Date Released:
May, 2018
Julia Clifford - From Coaching to Online Course with Advance Academics
The Concept
Julia Clifford, founder of Advance Academics, approached us after seeing the great work we did for her husband’s business, ClinicalPRO. Julia used to offer personalised coaching sessions to high-school students, helping them improve their grades and cope with the pressures of school. Despite her best efforts to maximise her efficiency and hire additional staff, Julia realised that her income would always be limited by the number of students she and her team could serve in a year. Moreover, with family goals to pursue and children to raise, Julia yearned for a more flexible and scalable approach that would allow her to generate income without sacrificing her freedom. That’s when Julia turned to us. With our guidance, Julia made the transition from coaching to online course delivery, leveraging her expertise and experience to create a powerful digital program that could reach a much wider audience. In this blog post, we’ll share the story of Julia’s journey from coaching to online course, and the lessons we learned along the way.
From Coaching To Online Course
There are several benefits to converting your knowledge into an online course over working one-to-one with clients, including:
Scalability: Online courses can be taken by an unlimited number of people, allowing you to reach a much larger audience and earn more money.
Flexibility: Online courses can be taken at any time, from anywhere, making it easy for people to fit education into their busy schedules.
Automation: Once an online course is created, it can be sold and delivered automatically, freeing up time for the creator to focus on other things.
Passive income: Online courses can be sold multiple times, providing a source of passive income.
Repeat customers: Customers who purchase an online course may be more likely to purchase additional courses or services from the same creator.
Cost-effective: Online courses are less expensive to produce than in-person training and can reach a broader audience.
How We Helped
The Pre-Production Stage
After discussing Julia’s income, time, and business goals, we concluded that the best way for her to achieve her objectives was to transition from coaching to online course delivery. To determine the most relevant topics for her target audience, we conducted thorough market research and analysed data from various sources. Based on our findings, we recommended a set of topics to Julia that would resonate with her audience and align with her expertise.
Just as we were about to help Julia flesh out her course content, she surprised us with some exciting news – she was four months pregnant! Although this development added some pressure to our timeline, it also motivated us to work harder and smarter to help Julia achieve her goals before the baby arrived.
Writing The Script Content
We collaborated with Julia to create a comprehensive course outline and provided her with our proven scripting templates to make the writing process easier. Thanks to Julia’s experience and commitment, she was able to produce high-quality content in a short amount of time. Within just two weeks, we had developed an educational online course comprising four modules and 31 lessons. Our team moved quickly to develop the shot lists and schedule the filming dates.
The Production Stage
Julia visited our studio and filmed the primary dialogue over three days spread across three weeks. We opted to film Julia against a clean, white background to match the graphic design of the project and maintain a uniform colour scheme. Using a teleprompter helped speed up the filming process and ensure that Julia could capture all the content in a timely and efficient manner.
As Julia’s energy levels waned with her growing bump, we made some adjustments to our production process. We scheduled some of the dialogue as a voice-over track, allowing Julia to capture some of the content while seated or conserving her energy.
The Post-Production Stage
Once all the dialogue was recorded, our in-house editing team took over and worked to integrate the footage with the mountain of slides that our graphic design team had created. In total, we produced 577 branded slides to support the course content. Our team edited the footage to create a fluent, engaging course experience, adding the final touches of an audio mix and master, colour correction, and a stock music track. The result was a visually stunning, well-produced course that showcased Julia’s expertise and provided value to her audience.
The End Result
Within a month, our team delivered the entire educational online course to Julia, and built her LMS using the Teachable Platform. She had 18 sales in her opening weekend with testimonials coming in daily from happy customers and impressed parents. Just after this, her new baby arrived, so once things have calmed down from this, Julia plans to launch nationally.
Project Highlights
- Moving from coaching to delivery via online course helped to save time, resources and budget
- Using our scripting templates, Julia was able to create the course content very quickly
- By leaning on a professional agency like The Video Box, Julia was able to film and finalise her online course within 2 months
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