Video Optimisation
Small Business Tips
Drive Traffic From Social Media
Back To Your Website
Repurpose Your Content to Maximise Engagement
If you are like most Small Business owners, you dedicate some of your time either once a week or once a fortnight to writing Blog Content for your business. You understand that it’s great for SEO and you know that providing valuable content to your target audience is the perfect way to grow a dedicated fan base. But how do you make sure new traffic sees your post? How can drive traffic from Facebook, Instagram or Youtube to your Blog Content and make sure that they actually go there and read it?
Drive Traffic To Your Site
In order to capture fans from Facebook and other social media platforms and drive traffic back to your website, we always recommend that our clients use our Repurposing Technique.
This is where we take the key points in the blog post and turn it into short, engaging video content. We then take a couple of intriguing quotes from our writer and turn it into Looping content and we create still Image Quotes and post this content to the Business Page over the space of 2 weeks.
Drive Traffic By Repurposing' Content Examples
BLOG POST PROMO VIDEO
QUOTE LOOPING VIDEO CONTENT
STILL IMAGE QUOTE TAKEN FROM BLOG POST
Repurpose Your Content
We always post the link to the blog on the client’s website in the text for the post and schedule the content at different times to ensure our audience sees at least one of our posts. The Looping Videos and Main Video Posts are the perfect types of posts to Advertise to Cold Traffic and results can be tracked using Facebook’s data and Google analytics to measure how many people are visiting your blog content.
I’m sure you’ve heard this time and time again but you don’t own the traffic that you get on Facebook, Youtube, Instagram and other social networking sites. You need to drive traffic off that platform and get them onto your website – on to your email list – in order to handle all of the algorithm changes that come through from those platforms all the time. Email subscribers are more likely to become buyers, so utilise the social media platforms to drive traffic back to your website, landing page, sales funnel by utilising my repurposing technique.
Get More Video Marketing tips delivered straight to your inbox
We’ve generated so many success stories with this process, and so many happy customers, who often return to us over and over again to generate powerful Video Content. I want the same for you, I want your business to succeed, for you to stand out above the noise online and for you to generate the results, the leads and the cash flow you want. If you found the information useful in this video – I’d love to hear from you – leave me a comment. And, if you want more tips and techniques around Video Marketing delivered straight to your inbox, then click this link here.
