Video Optimisation
Small Business Tips
How To Create And Upload Captions
For Your Video Content
Discover The Power of Video Captions
If you are like most Small Business owners, you have started to realise that Video is powerful medium to market your messages, your products or services out to hundreds of potential customers.
Caption Files
In order for you to have Captions on your video, you will need to create a SRT File. SRT (SubRip Text) is a file format used for storing subtitles or captions in videos. It contains the timing information of when each subtitle should appear and disappear on the video screen. SRT files are commonly used for adding subtitles or closed captions to videos in various languages. SRT files can be created using a text editor or specialized software, and can be easily imported into most video editing software. Having accurate and well-timed subtitles can enhance the accessibility and user experience of your videos for viewers who are deaf or hard of hearing, or for those who are watching in a noisy or quiet environment.
A SRT file or Caption file ensures that each one of your targeted viewers “hears” your important messages no matter what! If you already have video content that is going out as part of a Video Marketing campaign, make sure it has captions included.
Create A Script
The easiest way to create captions for your video is to already have a script. This way, you don’t need to have the video transcribed for starting, and, if using YouTube for creating your caption files, you can feed this script into the bot and tell it what it is that you are saying.
How To Use Facebook To Create Captions
The simplest way for creating captions for your content, is to use Facebook to do it for you. In the video above I have created a tutorial video to help run you through this process. It’s very simple.
- If you have previously uploaded the video to your business page.
- Select edit video
- Go to the captions Tab and select Generate
- This generated text will open a new pop up window
- You can then check over the automatically generated captions and edit any mistakes the bot has made
- Then select Save To Video.
This is the perfect option for short form content, and will ensure you get your messages across no matter how your audience chooses to view your content.
Captions Files Ensure That Each One Of Your Targeted Viewers "hears" Your Message
Captions make your videos more accessible to a wider audience, including those who are deaf or hard of hearing, as well as those who speak a different language or are watching your videos in a noisy environment where it may be difficult to hear the audio.
Engagement With Video
In addition to improving accessibility, captions can also help improve engagement with your videos. Many people watch videos with the sound off, either because they’re in a public place or because they prefer to consume content silently. By adding captions to your videos, you can ensure that viewers can still follow along with your content and get value from it, even if they can’t hear the audio.
Captions Help Your SEO
Finally, captions can also help improve the search-ability of your videos. Search engines can’t “watch” your videos, but they can read the text in your captions to better understand what your videos are about. By including accurate and descriptive captions, you can help ensure that your videos are more easily discovered by people who are searching for topics related to your content.
Overall, captions are an important aspect of video content that can help make your videos more accessible, engaging, and discoverable. If you’re not already using captions in your videos, it’s definitely worth considering adding them to improve the quality and impact of your content.
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We’ve generated so many success stories with this process, and so many happy customers, who often return to us over and over again to generate powerful Video Content. I want the same for you, I want your business to succeed, for you to stand out above the noise online and for you to generate the results, the leads and the cash flow you want. If you found the information useful in this video – I’d love to hear from you – leave me a comment. And, if you want more tips and techniques around Video Marketing delivered straight to your inbox, then click this link here.
